C. Richard Hearn
Founder, President of STARCARE
C. Richard Hearn has worked in the investment and insurance industries for more than 35 years. Mr. Hearn began his career as a registered representative in 1976. He became an independent financial professional and established Hearn Financial Services in Boston in 1978, where he developed a practice that ultimately focused on the unique financial needs of athletes and entertainers. He subsequently moved to Southern California in 1991 and established Newport Beach-based STARCARE Associates, INC. A Chartered Financial Consultant (ChFC) and Chartered Life Underwriter (CLU), Mr. Hearn represents clients in more than 25 states and stewards over $100 million in advisory and brokerage assets held with LPL Financial on their behalf.
Mr. Hearn provides investment counseling and insurance services [CA Insurance License #0780022] to a broad customer base with an emphasis on women, the elderly and individuals with disabilities and personal injury awards. The father of a hemophiliac, he learned first-hand about the challenges of assisting special needs clients and the intricacies of dealing with the legal, medical and government entities.
STARCARE has always put the interests of its clients first. It strives every day to make a real difference in the lives of its clients and their families through lasting relationships based on trust and integrity. Mr. Hearn holds qualifications as a Registered Securities Principal and Registered Representative with LPL Financial (member FINRA/SIPC), the nation’s leading independent securities firm.* Through LPL Financial he offers access to virtually every type of investment and insurance vehicle. In recognition of his extraordinary efforts, Mr. Hearn was named one of the Ten Most Outstanding Brokers in America in 2002 by Registered Rep magazine.**
A distinguished military graduate, Mr. Hearn was Commander for the Far East edition of Stars & Stripes, and one of the youngest officers on the Army General Staff at the Pentagon where he was assigned to the Assistant Chief of Staff for Intelligence. After completing military service, he worked for H. Ross Perot where he helped develop and implement computer systems for financial services companies. He also served as Chairman, Mayor’s Office of Cultural Affairs in Boston. Mr. Hearn completed a Bachelor of Arts degree in psychology from Mercer University, in Macon, GA, and attended graduate school at George Washington University. Mr. Hearn established the STARCARE Foundation to fund various charitable causes primarily benefiting women and the disabled.
*As reported by Financial Planning magazine, June 1996-2011, based on total revenue.
** After being nominated, Registered Rep magazine selects the outstanding advisors based on performance, peer recognition and philanthropic activities.
LPL Financial Consultant
The newest member of the STARCARE Team, Brandon joined STARCARE in February 2009. A Southern California native, Brandon attended high school in Orange County where he was active in athletics, playing both basketball and volleyball. He stayed in the southland to attend California State University, Fullerton where he studied business, achieving both academic and personal success.
Brandon was a member of the Beta Gamma Sigma honor society, the department’s Finance Association and the Scholarship Chair of his fraternity – and still managed a spot on the Dean’s List for six semesters. As a member of the STARCARE Team, he attends regular client meetings, supports the firm’s overall client planning efforts including investment modeling and selection responsibilities. Working closely with C. Richard Hearn, the company’s founder, Brandon also is actively involved in working with the firm’s special needs clients, including attending court hearings and preparing complex court care plans. Brandon has over five years of experience in the financial industry, and brings a large knowledge base of financial markets, product and planning. Brandon holds both Series 7 and 66 securities registrations and insurance licenses (CA Insurance License #0F53795).
Outside the office, Brandon enjoys movies, sports – especially basketball – and outdoor activities.
Celeste A. Cruz
LPL Registered Administrative Associate
Born and raised in Santa Barbara, California, where she attended high school and the local community college, Celeste A. Cruz joined STARCARE Associates as the office administrative associate in September 2005. Her duties are far reaching in terms of daily responsibilities and client contact. In addition to providing administrative office support she fulfills client requests for checks and electronic fund wires, opens new accounts and reviews paperwork to ensure that STARCARE complies with LPL Financial guidelines and securities requirements. She also supports Mr. Hearn in a number of ways, including maintaining his calendar, generating reports and helping to organize the firm’s annual Women of Power Event.
Celeste has worked in the brokerage industry for nearly 15 years. She started her career with Prudential Securities as a sales assistant working with multiple brokers and also was associated in a similar capacity with brokers at other firms including A.G. Edwards and Smith Barney. Over the years, she has seen the business change dramatically, and her work has become far more interesting with new products, new regulations and technological advancements that keep her constantly learning. Celeste is registered with FINRA – the Financial Industry Regulatory Authority – which oversees more than 650,000 registered individuals throughout the industry. She holds both Series 7 and 63 registrations and also serves as a notary for the office.
Trading one coastal community for another, Celeste has lived in Southern California for 11 years. She and her husband, Mike Perales, who were married in 2009 on the island of Oahu, make their home in Huntington Beach with their cat, Oreo. Celeste and Mike enjoy walks on the beach and getting together with friends. In her spare time, she also enjoys a good book, a jog at the beach or going to the gym for exercise.