About STARCARE
About STARCARE Associates
For more than four decades, STARCARE (and its predecessor launched in 1976) has catered to the financial needs of very special clients, many who face complex personal and financial situations that often require emotional clarity and support.
What Distinguishes STARCARE?
Independence
We remain an independently owned and managed wealth management firm primarily serving individuals and families. Our independence gives us the freedom to choose only those strategies we believe are best suited for each client.
Clients first
For you, that means we can be independent. We have no quotas to meet and no higher authority than you to satisfy. Our compensation is derived chiefly from the overall success and growth of our clients’ accounts, which helps ensure that our interests are aligned with those of our clients.
Only one question matters: Is our recommendation in the best interest of our client?
Our Mission
Education. Discipline. Financial Well-Being.
To empower our clients through education and the discipline of planning to take control of their financial well-being, affording them the opportunity of a life of security and freedom that puts their dreams within reach.
Our Clients
Stories That Shape Our Work.
We serve clients throughout the country, and are registered to provide investment and licensed to provide insurance services in more than 25 states. STARCARE specializes in dealing with the financial consequences of unexpected wealth. Our clients come from all walks of life – business owners, women, disabled individuals and their families. Their personal stories not only touch us, they also motivate us to do our best.
Personal Service, Delivered
Personalized Strategies
Confidential and personalized strategies designed to suit individual goals, timeframe and risk tolerance
Broad Diversification
Broad diversification by asset class and style
Top Money Managers
Access to globally recognized, top-performing money managers
Portfolio Monitoring
Conscientious portfolio monitoring, re-balancing
Performance Reporting
Detailed account statements and performance reports
There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.
Our Professionals
Check the background of investment professionals associated with this site on FINRA’s BrokerCheck
Jeni Ahern, CFP®, CDFA®, ChSNC®
President & CEO
Provides comprehensive financial counsel focused on personalized planning, portfolio strategy, and client transitions.
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C. Richard Hearn
Founder
Investment and insurance professional with more than 50 years of experience serving complex client needs.
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Brandon Fiely, CFA®
Wealth Advisor | Chief Investment Officer
Supports client planning, investment modeling, and portfolio management.
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Celeste A. Cruz
LPL Registered Administrative Associate
Focuses on client service, account administration, and advisor support.
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James Farley
Branch Operations Manager
Oversees branch operations, compliance, and audit readiness to support a smooth client and advisor experience.
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Derrick Strub
Wealth Advisor
Helps individuals and families organize priorities, build disciplined plans, and navigate important financial decisions.
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Kaylee Breeding
Client Relationship Manager
Supports comprehensive planning, day-to-day advisory needs, and thoughtful guidance through important life transitions.
View BioGuiding Principles
Relationships matter
We take the time to understand you and your family, your goals and dreams, and then design a plan that brings these pieces together uniquely for you. We pledge our time and attention to build our relationship and we expect the same from you.
Shared responsibilities
Your job is to understand your goals, risk tolerance and time frames as they relate to your life and money. Our job is to listen, understand, and to place your money in the path toward your dreams.
We don't touch your money
Our financial representatives make recommendations and if you approve them, we act on your behalf. All accounts are in your name and can be accessed only with your approval.
Confidence and Value
We hope to inspire the former, and ultimately, provide the latter.
No magic to wealth management
The foundation for success begins with a budget, a savings goal, an emergency fund and protection for the people you love.
Nothing is risk-free
We help you understand the different types of risks and their consequences. Together, we determine what risks are appropriate and necessary for you.
Literature
Investment Policy Statement for Strategic Asset Management
Our Partner
LPL Financial
We offer services supported by LPL Financial, to provide clients with personalized guidance backed by institutional-grade technology and research.
Because LPL doesn't offer proprietary products, we remain independent in our recommendations—allowing us to combine personalized advice with the stability of a well-established platform.
Talk With The Team.
A fit-first introductory conversation to clarify priorities and next steps. No obligation.
